Background of Dior:

Dior, an internationally renowned brand rooted in history and just as luxurious as it sounds. It was founded by Christian Dior as a French fashion house in 1946 and has since remained at the top of fashion’s hierarchy. The brand is known for its elegance and timeless femininity. What is fascinating about Dior is the wide range of selection of products. Dior does not stop with ready-to-wear clothing and accessories but has expanded to include makeup, perfumes, and skincare marketed under Dior Beauty. It took Dior 40 years after establishment to launch their first skincare line with the Capture range, a veritable anti-aging revolution. In fact, the history of Dior skincare is punctuated by innovative technologies. Notably, Dior Science first introduced the use of liposomes in cosmetics in 1986 through the Capture range. In 2003, it revealed the role of Aquaporins which make the water circulate from one cell to another, and developed the Hydra Life range around this discovery. Dior Science has also obtained pioneering knowledge of stem cells since 2008: with Capture Totale, it marked exceptional progress in slowing down the skin's aging process. Driven by Christian Dior's desire to make women beautiful and radiant, another distinctive feature of Dior skincare is its more reasoned approach to beauty and youth, an approach that is at the same time intelligent, respectful, and durable. Dior hopes to construct beauty in a long-lasting manner, in order to make people beautiful not only today but also in ten years' time.

“Happiness is the secret to all beauty. There is no beauty without happiness.” - Christian Dior