Our Target Audiences:

The Dior Hydra Life series is completely suitable for both men and women while our main target audiences will be men who are living in Malaysia. According to research conducted by the World Health Organization (WHO), Malaysia is constantly exposed under ultraviolet index ranging from 9 to 11+ all year round where one’s skin is under extreme risk of harm from unprotected sun exposure. Not to mention that men living in Malaysia love to play outdoor sports like basketball, football, and volleyball for hours continuously. This makes it more crucial for them to protect their skin by applying the Hydra Life series. Dior Hydra Life, the cheapest series that can be found in Dior skincare collections ranging from RM162 to RM 350. With this being mentioned, we will be looking for people who have the ability and willingness to purchase because it may still be expensive compared to other brands. Nevertheless, as mentioned previously in our objectives, this can be considered as one of the best long-term investments that will benefit you. We are also concentrating on consumers who prefer quality over quantity.

When it comes to making the products, Dior uses 95% natural ingredients along with new floral active ingredients to let consumers own healthy and luminous skin. Besides, we are targeting people who value the idea of being eco-friendly and minimalistic. Dior eliminates leaflets, corrugated cardboard and cellophane and chooses a gender neutral packaging by using white boxes along with Tiffany blue bottles which are also significant in bringing out the idea of ‘aqua and hydra’. The idea of minimalistic can be perfectly interpreted by the packaging used and designed by this series of products. According to recorded data, consumers of Dior normally fall between the age group of 15 to 40 yet we are trying to focus our target groups on teenagers and young adults, most probably from 13 to late 20s. When it comes to skincare, people will have a prejudice that men are not allowed to do a facial treatment or even apply skincare products. It is not the truth as everyone is encouraged to apply skin care products and cultivate it as a habit from a young age. This is to protect our skin from damage or even further develop into skin cancer as skin can be considered as one of the most vulnerable organs of our body. It is extremely important for everyone regardless of their skin type to always keep their skin hydrated as hydration is the key in skincare. Dior Hydra Life brings soft and gentle hydration to all of the consumers which will not cause any burden or irritate their skin. Apart from acne-prone skin, combination skin, and sensitive skin, we are also mainly targeting people who are categorized as having dry skin. This is because the Dior Hydra Life series of products come with treatments like toning, refining, firming, and radiance.